Thakur
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After conquering various platforms of media—from news to entertainment, leading Indian content conglomerate Zee Entertainment Enterprises Limited (ZEEL) is coming up with a unique idea to cover theHispanic market with the launch of its Spanish-language Bollywood movie channel- 'Zee Mundo'! With this innovative idea, the brand becomes the first ever Indian company to explore the Hispanic market.
Zee Mundo – ¡Te encanta! (‘Mundo’ means ‘World’ and ‘¡Te Encanta!’ means ‘You’ll Love It’ in Spanish) is a premium, major studio-level, HD movie channel presenting the very best of modern Bollywood cinema, dubbed in Spanish.
Commenting on ZEEL’s entry into the Hispanic market, Amit Goenka, CEO – International Broadcast Business, ZEEL said, “Both the markets share strong cultural similarities in terms of family structure, socio-economic conditions, food, music, art and culture. We are confident that Zee Mundo’s programming will cross frontiers with storylines and themes that are relatable to the Hispanic audiences. With Zee Mundo, we have an exclusive Hollywood-quality product that is designed to attract and captivate Pay-TV subscribers through the best of Bollywood productions.”
http://zeenews.india.com/entertainment/and-more/zee-entertainment-launches-first-ever-spanish-language-bollywood-movie-channel-zee-mundo_1928922.html