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ZEEL to create Bengali movies for Zee Bangla Cinema channel (1 Viewer)

Dileep Kumar

8 Jul 2013
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Zee Entertainment Enterprises Ltd (ZEEL) has taken a new step by creating Bengali films for television through its initiative ‘Zee Bangla Cinema Originals’.

The first film, ‘Ekla Cholo’, will premiere on Zee Bangla Cinema channel on 18 January. ZEEL launched West Bengal’s first 24-hour movie channel Zee Bangla Cinema (ZBC) in 2012.

ZEEL MD and CEO Punit Goenka said, “At ZEEL, we are constantly looking to create new avenues of entertainment for our audiences and this innovative step is poised to help showcase more of the great works of the immensely talented directors of West Bengal. We are confident that Zee Bangla Cinema will fuel the growth of the West Bengal film industry.”

The movies will be shown exclusively on Zee Bangla Cinema.
With a platform that reaches out to almost seven million people on a weekly basis, ‘Zee Bangla Cinema Originals’ will enthrall the Bengali audience with a brand new film every month, ZEEL said.

ZEEL to create Bengali movies for Zee Bangla Cinema channel | TelevisionPost.com

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