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ZEEL's acquisition of RBNL's Broadcasting business complete bythe 2nd quarter of FY18

Dinesh jain

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ZEEL is planning to revamp its over-the-top (OTT) business, comprising dittoTV (subscription-based model) and OZEE (ad-focused model), by the second half of FY18. A strategy is being worked out to push this business segment.

The company expects the acquisition of Reliance Broadcast Network’s TV broadcasting business to be complete by the second quarter of FY18. Upon conclusion of the transaction, RBNL’s two channels—Big Magic (Hindi GEC) and Big Ganga (Bhojpuri GEC)—will form part of ZEEL’s portfolio along with four television broadcasting licences.

“Acquisition of broadcasting business of RBNL is in line with our strategy to expand our offering in key genres and focus on regional space. BIG Magic, a comedy channel, will complement our Hindi GEC portfolio. BIG Ganga, the leading Bhojpuri channel, will give us entry into the attractive Bhojpuri market. We are confident that these two channels will benefit immensely from the strength of our network,” ZEEL MD and CEO Punit Goenka said about the RBNL acquisition.


Demonetisation and ZEEL’s ad outlook | TelevisionPost.com
 

Shantanu

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Ditto tv is fine, but needs to add more channels

Ozee seriously needs a huge revamp & high ad campaign like hotstar with some good original content.
 

Shantanu

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SarfaRaZ said:
They should rebrand Big Magic now ;)
It'll take Minimum 2 years,
Their current focus Is mainly on zeetv & AndTV
 
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