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ZEEL's launches ZEE HD League (1 Viewer)

Dinesh jain

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Zee has launched the
network’s new brand identity- Zee HD League
bouquet.

The bouquet will have Hollywood and Bollywood
blockbusters as well as sports action. It will also
include HD content that will exclusively premiere
on the bouquet and not on the SD feed.

To begin with Zee TV HD will showcase the
World television premiere of the critically
acclaimed and award-winning movie The
Lunchbox on 8 February.
The move, according to
a source, is to make the trade as well as the
consumer segment aware of the HD offerings by
the stable.

Indian Television Dot Com | Zee launches HD League bouquet targeting affluentials
 

Sajee

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MUMBAI: With India tilting towards single TV
homes, broadcasters have not been able to
exclusively target the affluent audience
segment for advertising. Zee Entertainment
Enterprises Ltd (ZEEL) has taken the lead by
clubbing together its high-definition (HD)
channels in the genres of general
entertainment, movies and sports and
offering it as a bundle to the advertisers.

ZEEL has brought all its high-definition
channels—Zee TV HD, Zee Cinema HD,
&Pictures HD, ZEE Studio HD and TEN
Sports HD—under a new brand identity, Zee
HD League.

Media observers believe that the move is to
drive monetisation based on the perception
of more affluent audiences of the HD
channels.

For the record, all ZEEL channels have had
different ads (also fewer inventories in case
of HD channels) for SD and HD feeds.

Zeel chief sales officer Ashish Sehgal
stated, “There is a clear opportunity for
advertisers to sharply target the elusive
affluent audience segment. HD subscribers
have a high skew towards the premium 25+,
SEC AB in six metros and are growing at a
whopping 50 per cent per annum. By
adopting a network approach, we will further
strengthen our monetisation strategy by
offering advertisers a suite of advertising
options across multiple genres.”

The company claims that the bouquet, ‘Zee
HD League- A class apart’, has best of
Hollywood and Bollywood blockbusters,
general entertainment and sporting action.
ZEEL will also launch a comprehensive 360-
degree marketing campaign across affluent
touch-points such as airports and
multiplexes along with special emphasis on
digital, to promote the Zee HD League.
As part of the HD campaign, Zee TV HD will
also premiere the critically acclaimed ‘The
Lunchbox’ on Sunday, 8 February.

ZEEL chief business officer Sunil Buch
added, “With close to a 40 per cent increase
in the sales of flat-panel TVs, coupled with
an aggressive push by DTH and digital cable
players, HD channels continue to gain
consumer traction. Zee HD League is aimed
at giving an enriched viewing experience to
the affluent viewers. Our approach will be
two-pronged—adding width in terms of new
HD channels and depth by looking at HD
exclusive offerings from each of our
channels.”

ZEEL bundles HD channels to offer to advertisers | TelevisionPost.com
 

SarfaRaZ

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Nice Marketing Statergy By Zeel :tup
 

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