Zoom mobile app to be launched in 2016

Vivek.d2h

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Times Group’s Zoom TV is preparing to launch the Zoom mobile app in 2016. In terms of content, the app will provide a completely different featuring which is on offer on the TV channel.

The year 2015 have witnessed an increase in terms of creation of mobile TV and Over-The-Top (OTT) platforms top provide an alternative route to Indians to watch television anytime, anywhere.

The company is currently working on the development of the app along with a dedicated team setting up the type of content which will be made available on the Zoom mobile application.

“The app is in the making. We plan to launch it next year. The content on the app will be different from that on the TV channel,” said Zoom VP and product head Sunder Venkatraman.

Zoom TV channel is also undergoing a complete makeover in terms of content available oin the channel. They are planning to decrease the level of musical content and maintaining focus on the increase of news and entertainment content.

Zoom is an Indian glamour and entertainment television channel primarily covering Bollywood and based in Mumbai. The channel was launched in September 2004 and caters primarily to urban audiences. It is a part of The Times Group, one of India’s largest media conglomerates.
Zoom mobile app to be launched in 2016
 
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