Dish TV owned Direct-to-Home (DTH) operator D2H has announced that it has signed Indian cricketer Rishabh Pant as its new brand ambassador. For the next two years, Rishabh will feature in brand campaigns and communication for the brand.
Speaking on the partnership, Rishabh Pant said, “D2H is a large DTH brand with a long record of disruptive innovation in the industry. It is wonderful to be associated with D2H and looking forward to working closely with the team to take it to greater heights.”
“Rishabh brings a spark each time he enters the field and appeals to the huge 18-35 age group across the country, our core audience. We see him as a strong fit with D2H Brand values. We are confident that this association with Rishabh will take the brand D2H to a stronger, more defined position within a short time through continuous investment in creating awareness and affinity,” said Mr Sugato Banerji, Corporate Head – Marketing, D2H, Dish TV India Ltd.
Dish TV India Limited operates several brands under its ownership including Dish TV, Zing and D2H. The company focuses on North Indian markets with Dish TV brand and for South India, it primarily relies on D2H, according to this the channels carried by both brands at original alignment are also different.
Although the official announcement regarding brand ambassadors was made today, Rishabh Pant started appearing in D2H promotions from at least October 2021. Dish D2H is continuously losing customers as per TRAI’s reports and the brand has to take some major decisions, policy changes to satisfy its existing customers and attract new ones.