ETV Network shutters down ETV Abhiruchi HD and ETV Life HD

ETV Network has pulled the plug on two of its High Definition (HD) offerings ETV Abhiruchi HD and ETV Life HD in line with broadcaster’s move to drop the channels from its Reference Interconnect Offer last month.

ETV had last month notified a new Reference Interconnect Offer that kicked into effect this month on 16th October. The revised RIO dropped both of the aforesaid channels which have now left their signals on GSAT 30 as well. The channels stopped telecast recently on pay TV platforms wherein it was available ahead of the shutdown.

Both the channels were launched in 2018 alongside ETV Plus HD and ETV Cinema HD which were present on multiple cable TV platforms in and around Andhra Pradesh and Telangana. The channels however were never distributed on DTH platforms and remain restricted to cable TV platform.

Eenadu TV now has 7 SD and 3 HD channels as part of its offerings which will be bolstered soon with the launch of 14 ETV Balbharat channels which are currently beaming on GSAT-30. The company had earlier this year received the licenses for the launch of the aforesaid channels which are ready for launch.

ETV Network is however yet to notify the launch of the channels in line with TRAI Interconnection Regulations 2017. It remains to be seen as to when ETV Network goes ahead with the launch.

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Souwrit Ray
Souwrit Ray
1 month ago

They should shut the SD versions as well, since the viewership of these two channels are very low and are considerably becoming a burden for the network

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