Discovery-owned sports channel Eurosport has seen a 53 per cent growth in their reach and a 37 per cent increase in the time spent for the Tokyo 2020 Summer Paralympic Games. The channel had bagged the live broadcasting rights and was the only paid television partner for the Paralympics in the eight countries which are part of the South Asian Association for Regional Cooperation (SAARC).
According to the latest data released by BARC India, the channel saw a rise in viewership and reach for the weeks of 30-35, 2021 thanks to their Marquee global properties viz, Moto GP, All Elite Wrestling alongside the heavyweight Paralympic Games. During week 35, when the LIVE sports viewership dropped by 11% across the sector, Paralympic games alone helped the channel scale 60 per cent of their total gain.
“A 360-degree approach with an equally robust digital push saw Eurosport India achieve an additional reach of over 22 million with over 24 million impressions during the 13-day long quadrennial sporting extravaganza on Social Media,” the channel said in a statement. The Tokyo Paralympic games witnessed the best ever finish by Team India, where India returned with 19 Medals that included a record-breaking 5 Gold Medals.
Eurosport focuses on various different sports content beyond the most popular Cricket. Mr Vijay Rajput, Senior Vice President – Affiliate sales and Product Distribution, Asia – India Sales & Distribution at Discovery Inc. and Head of Eurosport India said, “It has been a short journey for Eurosport in India, and we are very happy that in our own signature way we have certainly proven that our varied sports content beyond Cricket is gradually creating its niche amongst the passionate sports fans of India.”