GOODTiMES celebrates its 13th anniversary with a new tagline #DesiAtHeart

India’s oldest lifestyle and entertainment television channel GOODTiMES is celebrating its 13th anniversary today with the launch of its new tag-line #DesiAtHeart, which recognises digital as an important part of its DNA even though it has travelled around the world, tasted the most unique global cuisines, recognized celebrated designer brands, yet somewhere we all are still very Desi at Heart!

GOODTiMES celebrates its 13th anniversary with new tagline #DesiAtHeart

GOODTiMES began its journey in September 2007 and has over time drawn its target audience of upbeat, widely travelled, cosmopolitan viewers who live in style, admire fashion, love food and travel and enjoy every movement in their life with back-packing and high flying budgets.

GOODTiMES has expanded its reach digitally with its younger and edgier avatar (mygoodtimes.in) and @mygoodtimes which has grown sporadically over the last few months with more and more people consuming content online. The new tagline further encourages the GOODTiMES viewers to be vocal for local.

From mantras on how to enjoy both highway and Michelin star food, fashion on ramps both Indian and global and how to relish travel and luxury catering to an increasingly global Indian, fulfil the dream of being the ultimate Sabyasachi bride, be upto date on the latest TV shows & movie releases, GOODTiMES has over the year presented fresh and original programming. The lineup of shows cover almost the aspects of the lifestyle and entertainment genre.

On this occasion, Arati Singh, Chief Executive Officer, GOODTiMES said, “GOODTiMES is thrilled to be entering its teens. We are the only content company that caters to a unique blend of entertaining lifestyle programming for Indians within India and the diaspora. As we get ready for our next innings, we look forward to developing next-gen content for our TV Channel, our digital platforms and for any content platform looking for high quality programming that reflects and binds with our values.

With an impulsive, interactive and with an attitude to match programming, a new logo, icons, indents, vibrant and dynamic colour palette, GOODTiMES India’s oldest lifestyle channel is its youngest and continuously evolves as India’s premier lifestyle entertainment destination.

GOODTiMES is currently available on major cable TV platforms and DTH platforms like Tata Sky (762), Airtel Digital TV (410), and Hathway (801) apart from digital platforms like DailyHunt, JioTV, and Prime Video. It is separately beamed across international markets such as the US, UK, Sri Lanka, New Zealand, Mauritius and Maldives.

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