National Geographic India is all set to premiere its new exclusive documentary titled ‘Evolve to Electric with Tata Motors’ highlighting the importance of ground-breaking innovation to build a clean-green India. It will showcase Tata Motors’ mission to mainstream EV technology in India, and its vision of creating a sustainable future in the auto-mobile industry.
The 44-min documentary will premiere on Saturday, September 18th, 2021 at 7.00 pm on National Geographic and will establish the dire need and evolution of EVs and delve deeper into the genesis of Tata Nexon EV. The documentary will also show Tata Motor’s plans to build the infrastructure support towards the growth of this entire ecosystem of electric mobility.
The film will highlight Tata Motors’ plan to introduce an EV version of its Nexon in 2018 and have it hit the roads in just 12-16 months. The documentary will take the viewers behind-the-scenes at Tata Motor’s sprawling state-of-the-art factory in India, revealing the making of Nexon EV with a focus on the car performance in different weather conditions, battery technology, and setting up the charging infrastructure.
“We are glad to have partnered with National Geographic, one of the best in the business when it comes to science, environment and exploration, to bring out the story of Nexon EV and what goes behind creating an entire EV universe. With #EvolveToElectric as our philosophy, we wanted a platform that could help us bring out the message of moving to a more environmentally friendly and future facing mobility solution, in a credible and authentic manner,” said Mr. Vivek Srivatsa, Head-Marketing, Passenger and Electric Vehicles Business Unit, Tata Motors said,
He added, “This documentary is our ode to all who have supported us in this journey and we expect it to be a seminal point in accelerating India towards greater EV adoption. We hope that the show would be liked by the viewers and would encourage them to contribute in their own ways to the fast-spreading EV revolution in India.”
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