Zee Entertainment Enterprises Limited (ZEEL) is set to further strengthen its foothold in Karnataka with the launch of a new Kannada movie channel, Zee Picchar on 1st March. As per Reference Interconnect Offer (RIO) the a la carte price of this channel will be Rs 3 and it will be included in 44 of ZEEL’s bouquets.
The channel boasts of a wide spectrum of films across genres and generations from the industry’s finest stars. With a robust library of 350+ films that includes not just some of the highest ever rated movies on television like Kurukshetra, Doddmane Huduga, Pailwaan , Hebbuli, The villain, but also all-time hits like Mayura, Jogi, Milana, Bul Bul, the channel is all set to provide entertainment like never before to the sandalwood movie fans and leave them with a ‘Hit Dinada Feeling’.
The first look of Zee Picchar was unveiled on-air on Zee Kannada on 9th February with a promotional video, introducing it as the ultimate destination for fans of Sandalwood movies. For the first time ever in Karnataka, the channel is set to telecast 12 Picchar Premieres in 12 consecutive days, in its first month of launch and will also telecast a ‘only one break’ movie at 1:00 PM every day.