ZEE Entertainment Enterprise Limited is set to expand its lifestyle genre by launching more channels under its ‘Living’ brand.
The company, which already runs Living Foodz and Living Zen, will be launching Living Flavourz, Living Rootz and Living Flavourz. There were also plans to launch home decor channel, Living Homez but it seems this has been put on the back burner.
The three channels are expected to launch next year.
When are you launching the other four lifestyle channels?
The plan for launching more channels was always there. We want to be positioned as a bouquet of lifestyle and that's in the pipeline. We will share that information over time.
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