India’s public broadcaster Prasar Bharati earlier this month on 22nd February 2021 made its 3rd addendum to the E-Auction methodology in the Policy guidelines for allotment of slots of DD Free Dish DTH platform. The amendment has been done pursuant to the approval of the Prasar Bharati board in its 165th meeting held on 18th February 2021.
The third amendment called as “Policy guidelines for allotment of slots of DD Free Dish Direct-to-Home Platform to satellite TV channels (Third amendments), 2021” came into force from 22nd February 2021.
Prasar Bharati has made a bunch of substitutions in the policy guidelines. Let’s have a look at the changes.
2) In the Policy Guidelines, the existing item of clause 3.3.3, shall be substituted as under: “(3.3.3) Bidding in the e-auction of vacant unreserved MPEG-4 slots will be open to all genre (language) Channels at reserve price of Rs 50.00 Lac/annum”.
3) In the Policy Guidelines, the existing item of Clause 22.214.171.124 shall be substituted as under: “(126.96.36.199) For MPEG-4 slots Demand Draft of Rs 10.0 Lac from any scheduled bank in favour of PB (BCI) Doordarshan Commercial Service, New Delhi, towards participation fee”.
4) In the Policy Guidelines, item (g) of Annexure-II shall be substituted as under: “(g) For MPEG-4 slots, the lowest starting Reserve Price for the commencement of e-auction shall be as per clause 3.3.3 of policy guidelines. Incremental amount in the auction bids of MPEG-4 slots shall be of a minimum of Rs. 2.0 Lac (two Lac) and multiples thereof.”