Sony Yay! launches campaign for World Music Day

Music is known to give wings to one’s imagination. Transcending boundaries and languages, music has the potential to bring people closer and spread happiness and amongst them. Especially for kids across age groups, the musical notes of nursery rhymes, jingles and songs take absolutely no time to bring a smile on their face.

Sony Yay! launches campaign for World Music Day

Today, as the kids brave the testing times by staying at home, Sony YAY! is celebrating this healing power of music on this World Music Day by bringing kids a hope instilling song – *Phir Dil Bolega YAY! *

Through this special song, the kids’ entertainment channel aims to rally the kids, laud their patience and give them a hopeful sneak peek of the playful days that lie ahead. The song showcases an unusual narrative from acknowledging the struggle of kids in the current situation to innovative and fun-filled ways to overcome boredom.

The catchy phrase “Dil bolega YAY!” is everything that screams optimism and is a perfect song to uplift everybody’s mood across all age groups! Echoing the same sentiment, popular singers like Aftab Singh, Arvind Vegda, MC Sanna, came together to support the channel in this initiative by creating their own rendition of the song Phir Dil Bolega YAY! which doubled up as a bonus for the young fans of Sony YAY!

Leena Lele Dutta, Business Head, Sony Pictures Networks India, Kids’ Genre! said, “Kids are undoubtedly the centre of everything that we do and its impressive how kids across the country have put such a brave face during the on-going situation. There is nothing better than music to elevate the mood and hence we have created this uplifting song for our little fans to up their morale. There would have been no better day than the World Music Day to launch the same and instil the sense of hope in them for the fun days to come

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The Unhappy Penguin
The Unhappy Penguin
15 days ago

Use to enjoy J-pop on Animax. RIP Animax.

Anonymous
Anonymous
Reply to  The Unhappy Penguin
14 days ago

At That Time Anime Was Not A Big Thing.If Someone Do Hindi Dub Animes Like Marvel HQ Or Any New Channel Only For Anime Then Now Are Chances For A Good Success.

The Unhappy Penguin
The Unhappy Penguin
Reply to  Anonymous
14 days ago

It was actually a big thing. Then 4G boom happened. Everybody had access to affordable internet. Many atleast I know switched to OTT for latest episodes. Even before 4G. Hardcore fans preferred streaming anime online over Animax.

Last edited 14 days ago by The Unhappy Penguin
Anonymous
Anonymous
Reply to  The Unhappy Penguin
13 days ago

For Saying Not A Big Thing,I Meant For General TV Users And Kids Watching Kids Channels.

Anonymous
Anonymous
Reply to  The Unhappy Penguin
13 days ago

But Still If A Dedicated Channel With Good Lineup And Regional Languages(Must) Is Launched Then There Are Good Chances Of Success.As Because Dubbed Anime Are Not That Much Available On OTT.

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