Star India rebrands SVP Lite English Pack as Star English Special Pack

Star India on Monday modified the names of two of its bouquets. The broadcaster in its RIO version 2.0 as amended on 12.07.2019 has renamed SVP Lite English and SVP Lite English HD to Star English Special Pack and Star English Special Pack HD respectively.

Pertinent to note that the said pack had undergone a name change on 31 May as well. The broadcaster on 31st May had revised the name of these packs from English Mini and English Mini HD to SVP Lite English and SVP HD Lite English respectively. The price of the packs had also been reduced by Rs 5 and 10 respectively. Sun Direct is the only DTH as of now to introduce the new bouquet rates.

The English channels cluster has witnessed a tepid performance post the implementation of the new tariff order partly due to a lower reach of the channels. ZEEL in March had revised the price of its English bouquets followed by marketing promotions featuring Anurag Kashyap and others. Star’s moves in the past 45 days seem to be aimed at increasing the consumption of its English channels

The broadcaster RIO’s also contained Star Sports 1 Marathi which has been launched today. Priced at Rs 13 the channel will be in the bouquets meant for the Marathi market.

On 31st May, Star India had announced the launch of Nat Geo Tamil and Nat Geo Telugu. Disney India’s channel was integrated into the network’s RIO along with the introduction of 15 new bouquets. Several channels a-la-carte price was reduced with several packs undergoing nomenclature and name changes.