COVID-19 related lockdown has sent the economy across the country in shock with MSMEs to large corporates affected by the outbreak of coronavirus. Television viewership has hit new heights rising by 40% in the COVID-19 era while…
The Advertising Standards Council of India (ASCI) has said that it received 162 healthcare-related complaints in May, most of which were misleading campaigns claiming cure of novel Coronavirus. The ASCI found 52 campaigns by Ayurveda and Homoeopathic…
Coronavirus is a disease with no proven cure as of now but there are many firms who are trying to use this pandemic for making money through false, misleading claims. Such medicines which are not tested properly…
The Advertising Standards Council of India (ASCI) said that it is regularly seeing advertisements featuring popular celebrities falling short of adhering to the ‘Guidelines for Celebrities in Advertising.’ ASCI found that advertisements featuring actors like Amitabh Bachchan,…
While television viewership is reducing, the advertisements volume is on the rise which has slipped in the past few weeks. The overall advertising volume increased to 16% in week 20 (16th May to 22nd May) compared to…
Television viewership has seen a gradual drop since week 13 and in week 18 also it has continued to decline. Overall TV consumption across India has reduced by 13% to 1.10 trillion viewing minutes compared to the…
The Advertising Standard Council of India (ASCI) has pulled up several popular companies, including Xiaomi, PayPal, Zee Media, Dabur, Kissan Ketchup, PharmEasy, Bajaj and more for violating ASCI’s guidelines. During the month of January 2020, ASCI investigated…
In Week 14 there has been a 26% drop in TV advertisements volume now the latest report from BARC-Nielsen showed that the fills per hour on televisions are reduced to less than half. General Entertainment Channels are…
