BARC to resume publishing news channels TRP data from March 17
BARC India will also release the previous 13 weeks data before the week of resumption of TRP data, a… Continue reading →
TRP
TV9 Network exits NBDA accusing moves of delaying news ratings
NBDA had asked BARC to take some additional measures before releasing the data so that any future in… Continue reading →
MIB constitutes group for exploring Data capturing capabilities in STBs for audience measurement sampling
The Ministry of Information and Broadcasting (MIB) yesterday constituted a Joint Working Group to st… Continue reading →
MIB directs BARC to resume release of news channel TRP data
Now the TRP measurement agency BARC will not only release regular weekly ratings for the genre but a… Continue reading →
Present TRP guidelines being analyzed and evaluated: Prakash Javadekar
The committee was tasked to study any issues related to the subject and make recommendations on way … Continue reading →
BARC India transitions from ‘Impressions’ to ‘Average Minute Audience’
The change in terminology has already started reflecting on YUMI Analytics for BARC India subscriber… Continue reading →