Direct to Home (DTH) operator Tata Sky has partnered with Accedo to develop the user interface for its Android TV-powered set-top box Tata Sky Binge+. Accedo has leveraged its Google-certified Android TV launcher solution along with its Accedo One platform to deliver a quality video experience for Tata Sky Binge+ users
Accedo has customized the standard Android TV launcher application to 3rd party integrations, bespoke UX/UI features, and DVB satellite channels. Accedo One cloud platform is currently being demonstrated in a virtual booth throughout September.
Abhishek Sood, Product Director and Regional Head, South Asia, Accedo, commented, “We’ve seen the OTT Market become increasingly competitive in India, and the number of available video services is constantly growing. Managing multiple platforms can be cumbersome for consumers so we see a real value in offering viewers a single point of access to all third-party apps. Binge+ addresses this pain point and allows users to seamlessly access much of their OTT content in one place.”
Pallavi Puri, Chief Commercial & Content officer, Tata Sky, added, “With Tata Sky Binge+, the objective was to enable our subscribers to access all of their Live TV, On-demand and OTT services in one place. Having worked extensively with Accedo in the past, we relied on its technical and practical knowledge to develop a great user experience for our dynamic Android TV powered set-top box. Accedo’s professional services team worked diligently and delivered the bespoke features required for the platform.”
Tata Sky Binge+ provides a unified interface to help its customers discover content seamlessly from over 600+ live TV channels and 9 premium OTT apps such as Amazon Prime Video, Disney+ Hotstar Premium, ZEE5, Voot Select, Voot Kids, SunNxt, Hungama Play, Eros Now and ShemarooMe.