Leading Direct-to-Home operator Tata Sky on Tuesday announced that it will provide 12 of its platform service channels at no extra cost to all of its customers during the national lockdown period.
Dance Studio, Fun Learn Preschool, Fun Learn Junior, Cooking, Fitness, Smart Manager, Vedic Maths, Classroom, English in Hindi, English in Telugu, Beauty and Javed Akhtar are the channels which will be provided for free.
“During the lockdown, people would be staying at home, this is an opportunity for Tata Sky subscribers to use their time more productively and use Tata Sky services to learn something new,” the company said in a statement.
|Channel Name||Channel Number|
|Fun Learn Preschool||664|
|Fun Learn Junior||688|
|English in Hindi||660|
|English in Telugu||1424|
All these 12 service channels would be available for free until the end of the national lockdown. Tata Sky had earlier also announced free viewing of Tata Sky Fitness for a month. The same was promoted by Union Minister Kiren Rijiju urging people to remain fit during the lockdown.
To spread the word on these initiatives, Tata Sky has created a unique TVC to celebrate the spirit of Stay Home, Stay Jingalala. The creative idea – “Chalo Ghar baithe baithe kuch naya seekhein”- has been conceptualized by Ogilvy India for Tata Sky.
The TVC was shot and directed remotely by real people on their phone cameras in seven different cities – Kolkata, Mumbai, Delhi, Gurgaon, Lucknow, Chennai, and Jodhpur. Not a single person stepped out of their homes for the production which was executed in a period of just two days.
Talking about the campaign, Sukesh Nayak, Chief Creative Officer, Ogilvy India, said, “In times like these, it’s important that brands contribute to help its consumers in its own way. By deciding to free up services, Tata sky is doing their bit to entertain and engage its subscribers while they stay at home.”
DreamDTH had last week reported that Tata Sky had started giving 7 days advance emergency top-up to subscribers who are not able to recharge their account. With an objective to ensure that all subscribers have access to uninterrupted entertainment round the clock while staying at home during the nation-wide lockdown period, Tata Sky, India’s leading content distribution and Pay TV platform has announced emergency credit facility for subscribers who have been unable to recharge their account due to various reasons.
Tata Sky is the first DTH operator to provide such benefits to customers during 21 days of lockdown. Previously, Dish TV and d2h had extended the validity of its users by 1 day because of Janta Curfew called by Prime Minister Modi.
Note – The article has been updated to include statement of Tata Sky’s Chief Creative Officer.