Direct to Home (DTH) operator Tata Sky has reduced the price of its High Definition (HD) set-top box by Rs 100, making its price similar to that of its Standard Definition (SD) set-top box.
According to the listing on the Tata Sky, Tata Sky HD connection now costs Rs 1399 at par with the pricing of the Tata Sky SD connection.
The set top box till yesterday had been retailing at Rs 1499. The new HD connection continues to come with the special offer which was earlier provided as well.
DreamDTH spoke to Tata Sky regarding the development. Tata Sky representative Srikanth Jaligama was quoted as saying, ” You will now get a HD set top box new connection for just Rs 1399. The offer is applicable for online and helpline resources.”
Tata Sky had in November launched a HD box plus Binge bundled offer wherein Tata Sky HD box comes bundled with 1 month Tata Sky Binge and 3 months Amazon Prime subscription.
The DTH operator earlier in October had launched a Diwali Dhamaka offer wherein a new HD connection was available at 28% discount. The HD connection was available at Rs 1299 while SD connection was available at Rs 1099.
Tata Sky Binge+ and Tata Sky 4K prices remained unchanged. It remains to be seen if Tata Sky will also slash the price of its SD connection or leave it unchanged.