JollyLNB
News Columnist
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- 5 Oct 2014
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Out of new GECs from new networks in a particular language (or) secondary GECs in an existing language, Colors Super is the only success. I will not consider ETV Plus as it is strictly a comedy channel (though it is also a success despite not making it to the Telugu top 5 due to stiff competition). The following are all failures.Colors Super is a successful 2nd Gec. They are in tight competition with Star suvarna and many times it entered top 5.In Marathi only 3 major competitors(neglecting Sony Marathi because poor performance). So even with very less rating Zee yuva could stay in top 5.But in Kannada 4 major gecs and a movie channel present with tight competition. I think Colors super has good performance than Zee yuva. But in the game of numbers Colors super can't stay in top 5)
Secondary GECs: Vijay Super, Sun Life, Star Maa Gold, Asianet Plus, Zee Yuva.
New channels: Colors Tamil, Sony Marathi, Zee Keralam.
I don't know why Zee Yuva continues to be in the top 5 and ahead of Sony Marathi. It is by no means successful. Zee has not achieved anything big with Zee Yuva! Sony Marathi offers a wide variety of shows and with a far better presentation than Zee Yuva.Only network to have 2 GEC in region space featuring in top 5 in respective regions is Zee with Zee Marathi and Zee Yuva taking 1st and 5th positions
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