BARC TRP | WEEK 11

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Look at the difference b/w Star Bharat and &TV.
After many sorrowful months Colors is back. Zee TV is tumbling, where it was generally ahead of or not far behind Star Plus. Star Bharat is a shadow of its former self; Star Plus is cannibalising all the viewers from Star Bharat. The two Sony channels are doing good, especially SET.
 
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Look at the difference b/w Star Bharat and &TV.
If we convert them into impressions approximately. &TV might be between 160000+ while star bharat will be at 240000+ impressions .

The same scenario was there during life OK's last weeks. Clearly Star bharat was having excess impressions in urban areas too due to DDFD only.

This is the perfect time to rebrand &TV with good content. Its getting most benefit due to new TRAI rule. While zee TV has affected most. Irony is both belong to same network.
 
Zee TV is tumbling, where it was generally ahead of or not far behind Star Plus. Star Bharat is a shadow of its former self; Star Plus is cannibalising all the viewers from Star Bharat. The two Sony channels are doing good, especially SET.
If we convert them into impressions approximately. &TV might be between 160000+ while star bharat will be at 240000+ impressions .

The same scenario was there during life OK's last weeks. Clearly Star bharat was having excess impressions in urban areas too due to DDFD only.

This is the perfect time to rebrand &TV with good content. Its getting most benefit due to new TRAI rule. While zee TV has affected most. Irony is both belong to same network.
On the one hand Zee TV is falling because &TV is rising; on the other hand Star Plus continues to shoot upward as Star Bharat spirals downward. We are returning to the days before 2015 where Star Plus was always the No. 1 and Colors was always the No. 2.
 
Aaj Tak 17.0 dn 0.8
India TV 14.0 up 0.1
Republic Bharat 12.6 dn 0.6
Zee News 12.3 up 0.7
ABP News 12.2 dn 0.9
News18 India 10.3 up 0.8
News Nation 6.5 up 0.3
News 24 4.8 dn 0.3
India News 4.1 up 0.5
Tez 2.9 same
NDTV India 1.9 up 0.3
DD News 1.3 dn 0.3
TG: NCCS AB Male 22+
Aaj Tak 16.9 dn 0.8
India TV 14.3 dn 0.8
Zee News 12.9 up 0.3
Republic Bharat 12.5 up 0.3
ABP News 11.7 dn 0.7
News18 India 10.9 up 1.2
News Nation 6.5 up 0.3
News 24 4.7 dn 0.3
India News 3.6 up 0.5
Tez 2.5 up 0.1
NDTV India 2.3 up 0.4
DD News 1.3 dn 0.4
 
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