Thakur
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Entrepreneur Raj Kundra and Bollywood action star Akshay Kumar owned Best Deal TV, recently signed a deal with e-commerce giant Amazon. The deal marked conglomeration of e-tailing and home shopping industries which by far was considered as subtle competitor to each other.
Launched exclusively for the southern part of the country, Best Deal TV since its launch has continued its series of innovations.
The deal with Amazon opens up avenues of expansion for the newly launched home-shopping channel, feels Kundra. He tells Indiantelevision.com, “We wanted to reach out to a completely different and new clientele. Since our product offering was also unique, we pitched the offer to the head of Amazon and after the first meeting they were convinced it would be a great partnership.”
The experimental deal has been signed for a trial period of one year. Other than gaining reach, Best Deal TV, through the association, will look to yield benefit from Amazon’s robust logistics network along with co-branding through new marketing strategies.
“On 26 June, we dominated the front page of Amazon with a video and big Best Deal TV banner. Separately, Amazon will be marketing our products on its site and we will be driving traffic to our brand store on Amazon,” Kundra informs.
Best Deal TV, as per recent reports, had fetched Rs 3 crore in the first month of its operation.
Speaking on the sales and target Kundra asserts, “We have not set any sale targets for this venture as this is more about creating a customer experience which will eventually add up to sales. So far we have been consistent and seen a 10 per cent month-on-month growth.”
http://www.indiantelevision.com/television/tv-channels/specialised-and-niche/best-deal-tv-has-been-consistent-and-seen-a-10-mom-growth-raj-kundra-150702
Launched exclusively for the southern part of the country, Best Deal TV since its launch has continued its series of innovations.
The deal with Amazon opens up avenues of expansion for the newly launched home-shopping channel, feels Kundra. He tells Indiantelevision.com, “We wanted to reach out to a completely different and new clientele. Since our product offering was also unique, we pitched the offer to the head of Amazon and after the first meeting they were convinced it would be a great partnership.”
The experimental deal has been signed for a trial period of one year. Other than gaining reach, Best Deal TV, through the association, will look to yield benefit from Amazon’s robust logistics network along with co-branding through new marketing strategies.
“On 26 June, we dominated the front page of Amazon with a video and big Best Deal TV banner. Separately, Amazon will be marketing our products on its site and we will be driving traffic to our brand store on Amazon,” Kundra informs.
Best Deal TV, as per recent reports, had fetched Rs 3 crore in the first month of its operation.
Speaking on the sales and target Kundra asserts, “We have not set any sale targets for this venture as this is more about creating a customer experience which will eventually add up to sales. So far we have been consistent and seen a 10 per cent month-on-month growth.”
http://www.indiantelevision.com/television/tv-channels/specialised-and-niche/best-deal-tv-has-been-consistent-and-seen-a-10-mom-growth-raj-kundra-150702
