Blockbuster movie of the year - Man of Steel premiering on HBO

Dileep Kumar

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MUMBAI: HBO, home of the best award-winning movies, is excited to announce the premiere of the HBO Movie of the Year 2014 -Man of Steelon Sunday, 24th August 2014 at 1:00 p.m. and 9:00 p.m. The channel has put together a host of activities to promote the premiere of this film. HBO has planned a 360 degree marketing campaign comprising print, radio, outdoor, on-ground as well as social & digital mediums, to maximize visibility across its target viewers.
Starring Henry Cavill in the title role and Amy Adams as Lois Lane, this film is one of 2013's most visually astonishing and an action-packed spectacle.Man of Steelis a rock-solid gritty and realistic take on one of the most iconic superheroes ever. It trails the story of a young man who journeys to discover that he has extraordinary powers and is not of this Earth. But the hero in him must emerge if he is to save the world from annihilation and become the symbol of hope for all mankind. This international action blockbuster film made roughly over $500 million and was celebrated with critically- acclaimed positive reviews the world over.
HBO is giving its fans exactly what they want by showcasing path-breaking films with every premiere and is offering a fresh edge with its show stopper movie of the year 2014 -Man of Steelthrough a 360 degrees promotional campaign.
The interactive social media campaign focuses on driving consumer engagement, hence taking theMan of Steelexperience to a whole new level. The channel is running innovative Facebook activities such as trivia tests, viral campaigns and a contest titled"Son of Krypton!"where on completing the exact details of a perfect superman prototype, three lucky winners will get to win exciting prizes from HBO.
Similarly to drive engagement leading to the premiere, HBO will also interact with its audiences on Twitter through a contest wherein participants need to share details on how they would steal the day to win exclusive Man of Steel headsets.

Read More:-http://www.indiantelevision.com/television/tv-channels/movie-channels/blockbuster-movie-of-the-year-man-of-steel-premiering-on-hbo-140820
 
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