Chrome Data: English News gains the most in week 52

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MUMBAI: The English News in the
eight metros gained the most when it
comes to opportunity to see (OTS)
collated by Chrome Data Analytics &
Media for the week 52.

The channels in the category jumped
by 1.5 per cent with Times Now
continuing its supremacy in the genre
with 80.8 per cent OTS.
Hindi News and Hindi GECs saw a 0.6
per cent and 0.2 per cent rise,
respectively, in the Hindi speaking
market (HSM). ABP News with 95.8
per cent OTS and Star Plus with 97
per cent OTS ruled their respective
genres.

Across India, Infotainment channels
too saw a rise of 0.2 per cent.
Discovery reigned the genre with 85.2
per cent OTS.

As for top losers, English
Entertainment channels in the eight
metros saw the steepest fall with 4.3
per cent OTS. Comedy Central with
61.4 per cent OTS toppled AXN in the
genre.

English Movies too fell by 0.9 per
cent in the eight metros. Movies Now
topped the charts with 68.2 per cent
OTS.

In the HSM, Religious channels and
Music channels fell by 0.6 per cent
and 0.5 per cent, respectively. Aastha
with 95.8 per cent OTS and MTV with
90.2 per cent OTS gained in their
respective genres.

Indiantelevision.com | Indian Television Dot Com | Chrome Data: English News gains the most in week 52
 
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