CNN-IBN and IBN 7 launch exclusive content on Facebook

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MUMBAI: CNN-IBN and IBN7 have
announced exclusive news formats to
engage with audiences on Facebook.
These fresh formats will enable the IBN
news network to connect with the
growing digital audience, who have a
strong affinity for Facebook as a
reliable source of news and
entertainment.

CNN-IBN will also leverage the
platform for its highly acclaimed ‘CNN-
IBN Indian of the Year’ awards (IOTY).
The arrangement will allow CNN-IBN to
have dedicated segments through the
voting period and showcase insights
based on Facebook APIs. The channel
will post native videos around the
initiative, have nominee Q&A’s to build
engagement and of course, conduct
voting for the Popular Choice category
of the CNN-IBN Indian of the Year
2014.

In addition to this, CNN-IBN is also
covering an array of news items from
breaking news, special reports, top
stories and exclusive interviews from
the world of entertainment and sports
in the form of native videocasts.

These exclusive videos are produced
for Facebook in the form of digestible 1
- 2 minute news segments titled CNN-
IBN FB Special and posted multiple
times a day.

Commenting on the partnership, IBN
Network CEO Avinash Kaul said, “We
are really excited to be working with
Facebook to engage with our audiences
in a relevant and meaningful way.

In an effort to bring differentiated
content for our Facebook audiences,
IBN News Network is creating
interactive engagement around India’s
most credible awards in the domain of
News television, the CNN-IBN Indian of
the Year and posting exclusive content
in the form of news videocasts
exclusively for Facebook.”

Facebook India media partnerships
head Saurabh Doshi said, "Whether it is
discovering information about a
breaking news story or celebrities
engaging with fans in authentic and
meaningful ways, people use Facebook
to connect with the things that matter
to them most. More people than ever
before are sharing, discovering and
engaging with videos on Facebook.” He
further added, “It’s exciting to see how
the IBN Network has created content
like news videocasts for Facebook and
other exciting opportunities where
people are not only able to watch news
but also join in the conversation.”

Indian Television Dot Com | CNN-IBN and IBN7 launch exclusive content on Facebook
 
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