COLORS launches Bigg Boss app for 24x7 Live access

mmadhankumar

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COLORS, India's leading General Entertainment Channel, has launched a Bigg Boss application on Android and IOS platforms enabling viewers 24x7 LIVE access into the Bigg Boss House. The initiative comes within two weeks from the launch of the offline activity – Bigg Boss Tours that gave viewers a paid tour of the Bigg Boss House and other elements associated with the format, creating a benchmark in viewer engagement.

With the Bigg Boss app, COLORS is targeting to reach out to the tech savvy, entertainment seeking viewer of today while satiating their curiosity on their favourite reality show on the go. The application was created keeping in mind the immense popularity and need for information of Bigg Boss on the web. The application, developed by InTime Media offers interesting features that include - Live updates, Quiz and polls, unseen videos from the Bigg Boss house, option to post on facebook and twitter along with spoiler alerts that will further increase user involvement. The application also provides viewers a chance to vote for their favourite contestant and get a 24X7 direct access into the Bigg Boss House.



Read More: COLORS launches Bigg Boss app for 24x7 Live access
 
Some ss of the app,

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