PRK
Contributor
- Joined
- 31 Mar 2011
- Messages
- 674
- Reaction score
- 558
- State-run broadcaster Doordarshan on Monday said its net revenue rose to Rs827.51 crore in the year ended 31 March, surpassing its annual target of Rs800 crore.
- The broadcaster got Rs318.06 crore from government advertisements and Rs157.59 crore from corporate ads during the year.
- The broadcaster, which operates 23 channels across the country, recorded the highest ever revenue from its free-to-air DTH platform DD Free Dish in 2016-17. DD Free Dish recorded a revenue of Rs264.17 crore in 2016-17, a 47% increase from a year ago.
- “We are revamping all the content on channels like DD National, DD Kashir and DD Sports. We are also curating content for our north-east channel, DD Arun Prabha. We expect the revenues to further go up this year,” Sahu said.
- The broadcaster is also planning to introduce new channels in kids, youth and music genres.