Den launches TV channel in partnership with Snapdeal.com

mmadhankumar

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Cable distribution firm Den Networks in association with Jasper Infotech, the holding company of e-retailing firm Snapdeal.com, has launched a TV commerce channel.

Den Snapdel TV Shop is a 50:50 partnership between both companies and is presently available at on Den cable Network, a joint statement issued by them said.

It would be extended to other cable networks and DTH platforms, it added.


Den launches TV channel in partnership with Snapdeal.com | The Financial Express
 

SarfaRaZ

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Good update Madhan Bro.
 

Sgokul Gp

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Den Networks & Snapdeal ink 50:50 JV for TV Commerce channel

MUMBAI: After inking a joint-venture with Jasper Infotech, the entity that owns and operates the digital commerce platform - Snapdeal.com, multi system operator (MSO) Den Networks has now launched a ‘TV Commerce’ channel with an aim to create a multi-nodal electronic shopping avenue for customers.

The channel is currently available for viewers on channel number 132 on Den and will be extended to other cable and DTH networks over the next six months.

With Den Networks’ reach into about 13 million households in over 200 cities across 13 states in the country, Snapdeal.com can leverage the robust distribution to provide customers easy access to products across home, lifestyle and electronics categories.

Snapdeal.com co-founder and CEO Kunal Bahl said, "Innovation lies at the heart of Snapdeal.com and with this initiative we are taking yet another step to fulfill our promise of providing accessibility to the best products at best prices to consumers across India. We are delighted to partner with a likeminded brand like Den Networks, which enjoys massive reach and brand loyalty across the entire country and especially in smaller towns of India. India is a country with many heterogeneous segments of consumers, and we believe that by reaching 150 million households with 600 million people that have a TV, we can create another revolution through 7V Commerce."

Den Snapdeal TV shop will benefit customers who have limited access to internet services particularly in tier 2 and 3 cities.

Den Networks CMD Sameer Manchanda added, “We are extremely thrilled to partner with Snapdeal.com on this game-changing initiative. By leveraging Snapdeal and Den's nationwide distribution network will now be able to engage with a much larger audience, which is still not exposed to the benefits of online shopping and internet access. Together, we aim to offer the customers a wide assortment of products and provide them with a hassle free buying experience. The response to the pilot has been extremely encouraging and we are sure Den-Snapdeal TV Shop will be well received by our viewers.”
 

sam

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Snapdeal to Bring its Home Shopping Channel



Cable distribution firm DEN Networks in association with Jasper Infotech, the holding company of e-commerce firm Snapdeal.com, has launched a TV commerce channel.

DEN Snapdeal TV Shop is a 50-50 partnership between both companies and is presently available on the DEN cable network's channel number 132. The channel will be extended to other cable networks and DTH platforms in the coming six months, a joint statement issued by both companies said.

"Together we aim to offer the customers wide assortment of products and provide them with a hassle free buying experience. The response to the pilot has been extremely encouraging and we are sure DEN Snapdeal TV Shop will be well received by our viewers," Sameer Manchanda, CMD, DEN Networks, said.

DEN claims that its network reaches abou 13 million households in over 200 cities across 13 states in the country. Both companies believe that the joint venture will benefit those customers who have limited access to Internet services particularly in Tier 2 and 3 cities.

Speaking about the partnership, Kunal Bahl, Co-Founder and CEO of Snapdeal, said, "India is a country with many heterogeneous segments of consumers, and we believe that by reaching 150 million households with 600 million people that have a TV, we can create another revolution through TV Commerce."

Earlier this month, Snapdeal had announced that 2014 was a "phenomenal year and that the portal grew over 600 percent, in which it saw more than 65 percent of orders placed through mobile devices. The company had also claimed that it was among the top five most searched sites in India in 2014.

http://m.gadgets.ndtv.com/tv/news/snapdeal-partners-with-den-networks-for-home-shopping-channel-651445
 

Dinesh jain

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RE: Snapdeal to Bring its Home Shopping Channel

yes channel already added i posted pic soon.
 

sam

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RE: Snapdeal to Bring its Home Shopping Channel

dinesh jain said:
yes channel already added i posted pic soon.
:tup i will wait bro.....
 
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