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Disney Mobile opens a retail front in Japan for their Android devices

Discussion in 'Gadgets, Mobiles & Accessories' started by Bapun Raz, Mar 3, 2011.

  1. Bapun Raz

    Bapun Raz Waiting... Staff Member Administrator

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    Does anyone else remember the ridiculous Disney Mobile phones from 2006? They were the ones that advertised all the child-friendly locator and parental
    control features. Since they retired from the mobile
    industry in 2007, they are staging a comeback of
    sorts in Japan. As we reported back in January, Japan is getting an
    Android 2.2 device that is anything but a child's toy.
    The Disney D100 comes with a 3.8-inch no-glasses 3D display, a 1GHz Snapdragon processor, and a
    9.6 megapixel camera. And now Disney has
    launched a snazzy retail store in Tokyo to promote
    their Disney-centric devices. Combined with national TV ads, Disney's new
    Japanese retail store stands to bring them more
    serious attention from consumers. And we think
    they'll succeed...in Japan. Their failure in the U.S.
    was to market their phones as child-friendly, and
    we all know that "child-friendly" doesn't actually appeal to children. Given that their D100 is a much
    more serious device, we expect Disney to
    marginally improve their credibility in the mobile
    industry. But will this comeback earn them an encore in the
    European and U.S. markets? We doubt it. Japanese
    consumers are more open to such novelty devices, and the rapid evolution from other OEMs would
    make a Disney-themed device too narrowly
    focused to be considered a first-choice.

    source: MobileCrunch