- Nov 3, 2010
Masry said, “The situation in the country has improved considerably, looking at which we have reworked on our marketing plans. We aim to attract MICE outbound tourists from India as it consists 40 per cent of our total inbound from India. Moreover, with our promotional activities we are also targeting religious, honeymooners and adventure tourists.” Egypt received 114,000 Indian tourists in 2010 and expects a growth of 20 to 30 per cent in the current year. Also, in order to enhance the visibility of the destination in the India market, Masry said that the tourism board will participate in all the major travel marts and exhibitions happening in the market in future. “For instance, we are preparing for the upcoming Pacific Area Travel Writers Association (PATWA) scheduled forAugust in Delhi.”
Furthermore, Masry said that the Tourism Board is currently having dialogues with leading travel trade associations’ leaderships in the country – TAAI and TAFI – to convince them to select Egypt as the destination for their 2011 annual conferences.