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Fiction helps Colors to shrink gap with Star Plus

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Mar 22, 2011
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After a long time, Star Plus and Colors, the top two channels of the Hindi general entertainment genre, are in close fight.

As per Tam data for the week ended 26 March, the gap between the two is just 19 GRPs (gross rating points). And this time it's not movies or special events but fiction shows that have taken Colors nearer to the genre leader.
During the week under review, Colors gained 15 GRPs to close the week at 272 GRPs, while Star Plus lost 13 GRPs to take its tally to 291 GRPs.


Colors’ 10 pm show Uttaran (5.9 TVR) and 8.30 pm show Laagi Tujhse Lagan (5.6 TVR) became the top rated shows for the week, occupying first and second space in the charts; they displaced Zee TV’s Pavitra Rishta (5.2 TVR) and Star Plus’ Saathiya Saath Nibhana (5 TVR).


Meanwhile, Zee TV and Sony Entertainment Television lost maximum GRPs during the week (21 and 24 respectively), but continued to retain their third and fourth positions with 186 and 159 GRPs respectively.


Sab saw no change and remained with 136 GRPs on fifth place, while Imagine TV did add eight GRPs to close the week with 81 points.


Star One closed the week with 30 GRPs, down six points from last week, while Sahara One lost two points to end with 25 GRPs.

http://www.indiantelevision.com/mam/headlines/y2k11/mar/marmam103.php