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HBO’s #SelfieInSpacecontest gets 52 mnimpressions


28 Sep 2013
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MUMBAI: To push its blockbuster movie of
the year ‘Gravity’ which aired on 21 January,
HBO ran a digital contest called ‘Selfie in
Space’ that gratified the winner by sending
their selfie into space and capturing it on
video, the first time ever in India.

The contest leveraged through
#SelfieInSpace on the HBO Facebook page
and Twitter handle, and received over 52
million impressions in just two weeks while
reaching 7 million people and encouraging
409,819 interactions.

To participate in the contest, fans had to
click their selfie, write a catchy caption
using #SelfieInSpace and post it on the HBO
Facebook page, the exclusively created
microsite, or the HBO Twitter handle. The
winner of the grand prize received a video
of their selfie’s journey into space and an
Xbox 360 with Kinect. The overwhelming
response prompted HBO to select additional
consolation prize winners.

HBO’s #SelfieInSpace contest gets 52 mn impressions | TelevisionPost.com
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