HTC extends sponsorshipdeal with Kings XI Punjab

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MUMBAI: Gearing up for the eighth season
of the Indian Premier League (IPL), Kings XI
Punjab has extended its sponsorship deal
with HTC as its official principal sponsor.

HTC will occupy the right chest position on
Kings XI Punjab’s playing jersey. This
association will take ahead the brands
existing relationship, which was established
during the Champions League T20 2014.

HTC India VP, country head Faisal Siddiqui
said, “We are thrilled to extend our
partnership with the Kings XI Punjab, which
has emerged as one of the most stimulating
and renowned teams in IPL. The year 2014
was very impelling for us where we managed
to perforate the mass market, yet retaining
the ‘premium’ and ‘innovation’ element in all
our products and designs. With a strong
vision in mind and this trustworthy
partnership, we are confident that we’ll be
successful in our Pursuit of Brilliance. We
see this as the beginning of a longer and
bigger association with the Kings XI Punjab
in the years to come.”

Kings XI Punjab COO Fraser Castellino said,
“HTC is a globally recognized brand and
revered as a leader in technology and
innovation and we at Kings XI Punjab are
delighted to partner with them again. Both
KXIP and HTC have the potential to take on
the world. HTC will be occupying the right
chest position on the Kings XI Punjab
playing jersey for IPL8. We look forward to
this partnership and hope it grows from
strength to strength.”

The Kings XI Punjab-HTC partnership has
been stitched together by marketing agency
Creatigies Communication.

Creatigies MD Navroze D Dhondy said,
“Long-term partnerships work best for both
the brand and the team, where they draw
from each other’s strengths. We are glad to
see this association continue and grow”.

HTC extends sponsorship deal with Kings XI Punjab | TelevisionPost.com
 
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