- Nov 3, 2010
IPTV adoption has increased at a 92.4 per cent CAGR over the past six years.
Western Europe will continue to lead the world in IPTV subscriptions, reaching 26.7 million households by 2014.
China will become the second largest IPTV market, reaching 12.4 million IPTV subscribers by 2014 and pushing the U.S. into third place.
Latin America and Eastern Europe will see subscriber increases at respective 114 and 24.4 per cent CAGR between 2010 and 2014.
IPTV video service revenues will grow from $12.9 billion in 2010 to $27 billion in 2014, equal to 11 per cent of global pay-TV revenues.
The global move towards IPTV service adoption is being driven by a handful of telcos, with the top five operators accounting for 44.3 per cent of the global IPTV subscriber base at year-end 2010.
In the UK, BT is well-positioned for strong growth, due to BT Vision's adoption of an innovative hybrid IPTV/DTT technology that leverages the UK's popular Freeview DTT service.
SNL Kagan media and communications analyst Julija Jurkevic commented, "Although IPTV presently accounts for just 6% of the world's pay-TV subscribers, the platform is fueling hyper-competition and video service innovation in major markets globally. Telcos often provide the spark igniting consumer interest in multi-screen services, HD and VOD, generating in parallel support for investment in next generation broadband networks."