Kasthuri TV revamp From 22 January,

Dinesh jain

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For the first time in seven years,
Kasthuri Media’s Kannada general entertainment
channel (GEC) Kasthuri TV will don a new look
with refreshed content. The overhaul act is
aimed at regaining the viewership the channel
has lost over the years.

Launched in September 2007, the channel has
been competing for the top spot with rival
channels like Suvarna TV, Zee Kannada and ETV
Kannada. However, failing to maintain stickiness
due to content which did not click with the
viewers, the channel slowly slipped to the bottom
of the pack.

Therefore, on 14 January the channel will unveil
some new daily soaps and showcase recently
acquired movies. From 22 January, it will
undergo a complete brand refresh, sporting a
new look and feel in terms of packaging
featuring vibrant colours.

The 7–10 pm primetime band from Monday to
Friday will see completely fresh content which
includes comedy-based fiction shows, game
shows and two new soaps catering to the entire
family.

Meanwhile, on weekends the local Kannadiga
channel will present talk shows focusing on
social issues in the debate/crime show format
and new movies.

The new look will be promoted extensively
across the network and Aidem has been
mandated to get new clients on board. He stated
that discussions with advertisers are on and they
are waiting for the performance of the new
programmes which are slated for launch.

Kasthuri TV’s revamp strategy | TelevisionPost.com
 
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#2
Kasthuri TV’s revamp strategy

MUMBAI: For the first time in seven years, Kasthuri Media’s Kannada general entertainment channel (GEC) Kasthuri TV will don a new look with refreshed content.

The overhaul act is aimed at regaining the viewership the channel has lost over the years.

Launched in September 2007, the channel has been competing for the top spot with rival channels like Suvarna TV, Zee Kannada and ETV Kannada.

However, failing to maintain stickiness due to content which did not click with the viewers, the channel slowly slipped to the bottom of the pack.

Thus, to make up for lost viewership, the channel in November 2014 roped in White Horse Network Services to manage its business for a term of five years. MUMBAI: For the first time in seven years, Kasthuri Media’s
Kannada general entertainment channel (GEC) Kasthuri TV
will don a new look with refreshed content. The overhaul act
is aimed at regaining the viewership the channel has lost
over the years.
Launched in September 2007, the channel has been
competing for the top spot with rival channels like Suvarna
TV, Zee Kannada and ETV Kannada. However, failing to
maintain stickiness due to content which did not click with
the viewers, the channel slowly slipped to the bottom of the
pack.
Thus, to make up for lost viewership, the channel in
November 2014 roped in White Horse Network Services to
manage its business for a term of five years.
 

Dinesh jain

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Dream MOD
Joined
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#3
RE: Kasthuri TV’s revamp strategy

already posted by me..admin mod plz merge this thread
 
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