Life OK gears up to host 21st Screen Awards

Dinesh jain

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Life OK is gearing up to flag off the
New Year with its Bollywood award property—the
21st edition of the annual Life OK Screen
Awards.

Life OK acquired the broadcast rights to Screen
Awards last year and it is the second
consecutive year when the channel will host the
awards. The on-ground event will take place in
Mumbai in January 2015.

“Life OK Screen Awards was the most
successful awards property of last year. It
clocked 9 TVM and was the highest rated award
show of the year 2014. This year we aim to take
it several notches higher in entertainment,” said
a Life OK spokesperson.

The Indian Express Group CEO George Varghese
added, “Screen Awards are the industry’s most
coveted awards, since they are built on
credibility, honesty and integrity, recognising the
best on merit. We look forward to our
partnership with Life OK for the second
consecutive year in making Screen Awards a
successful event this year as well.”

The 21st Life OK Screen Awards will see top
actors from Hindi and Marathi cinema coming
together to celebrate and felicitate their very
own.

Life OK gears up to host 21st Screen Awards | TelevisionPost.com
 
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