Well bro honestly speaking indian market is very complex and multiple factors need to be looked into before taking decisions. Yes, old songs r popular but launching a HD channel is a costly affair and running it is another challenge considering people do not want to pay justified price for quality content. Most want things free or dirt cheap rates and expect top notch quality, it ain't happening.Who listens to us.... There should be a HD music channel which can show old movies songs in HD and a HD classic movie channel....whoever launches these channel will be king!
Not only earlier generation people and current generation are also preferring old songs and movies which had quality content....today's movies and songs are just dhinchak dhinchak....no story...random sequence.... impossible stunts( south Indian movies) etc...old is gold
Miss my 90's
Also regular hindi or regional channels do not get premium ad rates and even though u might see flurry of ads but it is needed to efficiently keep channel running. English Channels command steep ad rates, all this is bcoz agencies have such age old mindset about class or mass audience. Sony Rox HD was a recent casualty , infact Sony had to shut down Le Plex HD too bcoz they can't match clout of Star or Zee and operators don't rate them at par. Earlier Star , Zee were getting much higher amount for fixed deals but Sony always struggled to get what they much deserved. Quality Stuff is the eventual victim