Discussion Malayalam TV channels General Discussion, News, Updates

You meant Zee Keralam as a competitor? Zee Keralam is not gonna do any harm if they are going forward with current shows and boring movies (library).
In its present format Zee Keralam is not even competing with nunber 4/5 surya Mazhavil. Asianet has no threat. But in media people are conservative and very much into numerology, good bad timing etc. Hence Star will wait for 6/12 months to check impact and only then go for re branding to Star Asianet.
Kannada is a different marker but still it'll be in their minds that Change over of Suvarna to Star Suvarna not only didn't help rather reduced the ranking. However Maa to STAR Maa helped gain nunber 1 position
 
In its present format Zee Keralam is not even competing with nunber 4/5 surya Mazhavil. Asianet has no threat. But in media people are conservative and very much into numerology, good bad timing etc. Hence Star will wait for 6/12 months to check impact and only then go for re branding to Star Asianet.
Kannada is a different marker but still it'll be in their minds that Change over of Suvarna to Star Suvarna not only didn't help rather reduced the ranking. However Maa to STAR Maa helped gain nunber 1 position
Waiting for star asianet😍 (not word star)
 
MUMBAI: Malayala Manorama Company Limited (MMCL) had invested Rs 154.55 crore in its TV broadcasting subsidiary MMTV, which owns and operates GEC Mazhavol Manorama and news channel Manorama News.

MMCL’s total investment in subsidiaries and associated companies as on 31 March 2018 amounted to Rs. 204.01 crore out of which investment in MMTV was Rs.154.55 crore.

MMCL invested Rs 154.5 cr in TV broadcasting subsidiary in FY18 - TelevisionPost: Latest News, India’s Television, Cable, DTH, TRAI
 
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