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Multi Screen Media (MSM) has partnered with Affle Group for all advertising during the launch phase of its video-on-demand (VOD) platform Sony LIV through it’s ‘Ripple’ rich media and video ad network.
As a part of the deal, MSM would employ Affle’s Ripple ad network to serve all video and mobile advertising on Sony LIV across all screens (mobiles, tablets and PC’s).
Affle’s ‘Ripple’ rich media and video ad network already has advertisers like Samsung, Nokia, Blackberry, HP, Google, Microsoft, Yahoo!, Maruti Suzuki, Hyundai, GM, Coca Cola, Cadbury, Vodafone and TATA Docomo among others.
Sony LIV provide viewers shows from the Sony stable – SONY, SAB and MAX.
Read More: MSM signs up with Affle’s Ripple ad network | Business Standard