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MTV India launches Age of Sinnocence

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Launched a book comprising an explosive & insightful cutting edge youth research; organizes youth forum on 29th April.




The average Indian youth believe that lies don’t hurt anyone and honesty is no longer about always doing the right thing, where in 54% admit to have cheated in exams, 35% say it’s ok to cheat and lie to do well in their job. 90% men agree that money attracts the opposite sex and 66% of men are in favour of getting physical in a relationship. Money is the most important factor in a job, while 90% want to earn more than their parents, 60% say they would look for shortcuts to success and 47% feel it is ok to offer sexual favours to move up in life.
These are just some of the findings from the study duly titled ‘Virgin Mobiles Presents MTV Age of Sinnocence’, undertaken by MTV India, in association with TNS and Quantum Consumer Solutions.