Didn't applied,
I think this plan was there back in replacement of living Foodz fr z khana khajana in 2015. So there was not plan of living homez.
I feel logo would've like this with above set
Zee applied for trademark with name 'zee bollywood' on 20 March 2018
I made a clearer one from above one
Considering the name , i think it will be another hindi movie channel which may replace zee action. Since zee action is only movie channel from zee which doesn't have good library or well targeted viewer base considering Zee cinema is there for mass audience,& pictures is for youth, zee classic is for people who love old movies especially 40+.
Or it may even replace zee etc bollywood post &music launch.
But don't know why zee wants to keep orange logo for all channels. Most of regional news channels,zee tv,zee telugu,zee tamil even zee Malayalam may have same color. Also channels like zee marathi,zee talkies,zee Bangla cinema's logo is close to orange or at least it looks somehow same with that orange logo.
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