Rentrak partners withEros International for box office reporting

Sajee

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MUMBAI: Rentrak, a company that
measures movies and TV everywhere,
has announced its partnership with
Eros International. As part of the deal,
the company will collect box office
information of Eros’ films across India.
The first Eros film Rentrak will collect
data on is ‘Tevar’, which released on 9
January.

“We are thrilled to work with Eros as we
continue to grow our International
coverage, which now includes the
operation and collection of theatre-
level attendance and box office
information from 36 countries. The
inclusion of Eros to our service is a
powerful addition to our clients in
India," said Rentrak’s worldwide movie
measurement business president Ron
Giambra. "Rentrak is thrilled to
continue help India make its film
production more transparent with our
global box office reporting capabilities,”
he added.

Eros International CEO Jyoti Deshpande
said, “We are delighted to partner with
Rentrak for box office measurement in
India. I believe this tie up will help
accelerate positive change and herald
a new era of transparency in the Indian
movie industry.”

Rentrak's Box Office Essentials and
International Box Office Essentials are
the movie industry's source for
comprehensive global box office
intelligence and are used as the
currency by every studio in the United
States as well as distribution entities
around the world. Boasting a global
footprint of the worldwide movie
market, Rentrak is able to provide its
clients with real-time box office
intelligence, through one unique system,
which allows users to view real-time
online reports from anywhere around
the world.

In recent times, Eros has also entered
into Indian regional cinema with a
strong line up of Bollywood, Tamil,
Telugu and Malayalam releases this
year. Eros is also one of the biggest
international distributors for Bollywood
movies with penetration in over 50
countries.

India with 3.5 billion admissions per
annum is already the largest consumer
of movies in the world. As studies
suggest, with seamless digitisation in
the movies business, proliferation of
multiplexes across the length and
breadth of the country, Indian movies
increasingly capturing the imagination
of world markets, the Indian movie
industry is set to make giant strides in
terms of box office revenues and
compete with the fastest growing
markets in the world in near future.

The Eros-Rentrak tie-up assumes
greater significance in this
transformative phase and will provide a
positive thrust towards making the
rapidly growing, vastly potent yet
complex Indian movie industry,
transparent.

The latest offering from Eros - Tevar
stars Arjun Kapoor and Sonakshi Sinha
in the lead. Eros' upcoming films
include Shamitabh, a film by R. Balki
and starring India's biggest super star
Amitabh Bachchan.

Indian Television Dot Com | Rentrak partners with Eros International for box office reporting
 
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