Thakur
Banned
- Joined
- 30 Aug 2013
- Messages
- 14,856
- Reaction score
- 8,575
MUMBAI: Rentrak has inked a TV ratings agreement with independent full-service media planning and buying agency Crossmedia.
Crossmedia will utilize Rentrak's national and local measurement services to gain a deeper understanding of consumers for its clients. Rentrak will offer Crossmedia advanced analytics to build knowledge of consumer viewing behavior in major US markets.
Crossmedia co-founder and president Kamran Asghar said, “Rentrak is a smart alternative to the competition and the sensitivity in its local TV data is greatly assisting in the robustness of our analytics and next generation planning and buying solutions.”
http://www.indiantelevision.com/television/tv-channels/viewership/rentrak-signs-tv-ratings-agreement-with-crossmedia-150424
Crossmedia will utilize Rentrak's national and local measurement services to gain a deeper understanding of consumers for its clients. Rentrak will offer Crossmedia advanced analytics to build knowledge of consumer viewing behavior in major US markets.
Crossmedia co-founder and president Kamran Asghar said, “Rentrak is a smart alternative to the competition and the sensitivity in its local TV data is greatly assisting in the robustness of our analytics and next generation planning and buying solutions.”
http://www.indiantelevision.com/television/tv-channels/viewership/rentrak-signs-tv-ratings-agreement-with-crossmedia-150424
