- 7 Apr 2011
Attempting to fathom what’s going on within the inner bowels of RIM’s circle is undeniably difficult, but taking into account the rash of competition continually eating up their piece of the pie in the smartphone market, it makes you wonder how they’ll be able to fully sustain other ventures outside their comfort zone. Although some might believe that RIM is falling on deaf ears in regards to their line of smartphones, we’ve actually seen the Canadian company more recently adapt to changing the nature of their game to better position itself in this competitive landscape.
In fact, the BlackBerry Torch 9800 was indeed the fresh change of pace for them, but as we’ve seen, it wasn’t quite the polished new experience they’d hope to be embraced openly by the public. Rather, it seemingly reiterated the stubborn stance branded to them by consumers seeing that it failed to keep up with the fast pace nature of its competitors’ platforms. As we all know with any missed opportunities, there is always a period when companies look back to see what could’ve been done to change the outcome – and that’s exactly what appeared to happen with RIM.