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Sanjay Leela Bhansali Unveils LOGO of the Biggest Singing Reality Show

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Judge of X Factor Sanjay Bhansali with Aditya Narayan the host and Ajay Bhalwankar the Programming Head of Sony

Mumbai, April 25th, 2011: X FACTOR the BIGGEST singing reality show on Indian television, unveiled the show logo at a glittering event today which gave a peek into the scale and the size of the show. X FACTOR, developed by Simon Cowell of American Idol fame is popular over 24 countries and is the biggest singing reality format globally. Produced by Fremantle Media in India the show is expected to create a new benchmark for singing reality shows on Indian Television.

The logo was unveiled by celebrated director Sanjay Leela Bhansali, who will be judging the first season of X Factor along with Sonu Nigam and the host Aditya Narayan in the presence of officials from SET and Fremantle. Following the logo reveal the audience was treated to a scintillating laser show.

Speaking on the occasion, Mr. Ajay Bhalwankar, Programming Head, Sony Entertainment Television said, “X FACTOR has become a worldwide phenomenon and is unlike anything we have ever seen on Indian Television. SET has always been a pioneer in bringing the most popular international formats on Indian Television. X Factor will be the defining show, perhaps the only format of such magnitude ever seen on Indian Television. With X Factor, Indian audiences will get to join in the experience of the BIGGEST singing reality show in world. Already popular in over 24 countries worldwide, X Factor has broken records worldwide and we are looking forward to its launch in India”

S K Raj Barua, Managing Director, Fremantle Media India, said, “We are very excited to launch X FACTOR in India and expect the show to be the biggest and the best show ever. Viewers will be thrilled to see innovative and cutting edge technology integrated into this show. We are glad to collaborate with Sony Entertainment Television, which has been an excellent platform for the biggest reality shows. By tapping into the international and creative expertise of Fremantle Media’s global network, we expect the the show to set new benchmarks for all Singing Talent Shows and become one of the world’s most inspiring brands. We are confident that X FACTOR India will find India’s most talented performers and look forward to seeing all the talent unveils in this fantastic show.”