Shemaroo launches movie premiere service on Airtel Digital TV

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MUMBAI: Shemaroo Entertainment tied up with direct to home (DTH) platform Airtel Digital TV to launch a movie premiere service called Miniplex.

Miniplex will premiere one movie every Friday for the first time on Indian television. In addition, the service, which is an ad free subscription based service will also showcase other recent movies.

In addition to DTH, Shemaroo also plans to launch Miniplex across various other platforms, like cable and online in a phased manner in the future.

Miniplex is a cross platform subscription-based movie premiere service that will provide the audiences an opportunity to view premiere and also premium movie content for a subscription fee of Rs 60 per month or Rs 3 daily. The Miniplex service will be available on channel number 162 on Airtel Digital TV.
Indian Television Dot Com | Shemaroo launches movie premiere service on Airtel Digital TV
 
Shemaroo Ties Up With Airtel Digital TV

Shemaroo Entertainment has tied up with DTH service provider Airtel Digital TV to launch movie premiere service called Miniplex. Under this ad-free subscription-based service, the company will premiere one movie every Friday on the DTH platform.

Shemaroo Entertainment said that it has plans to launch the service across other platforms like cable and online in a phased manner. The service on Airtel Digital TV has been priced at Rs 60 per month.

In a statement, Hiren Gada, Director, Shemaroo Entertainment, said, “Miniplex is a richly-curated movie premiere service and we are glad to launch it with a partner like Airtel Digital TV. We have seen that, apart from the top few movies of the year, audiences end up missing most movies in theatres.”

He said often TV channels too don’t carry many such movies and so consumers don’t have access to these movies. “With Miniplex, we hope to bridge this gap. In addition, we have also picked good recent movies, which may have already premiered on TV, but don’t get telecast often,” he added.

S.Sriram, CMO, Airtel Digital TV, added,“ As a customer-focused brand, we at Airtel constantly strive to introduce innovative products & services with an aim to enhance our customer’s TV viewing experience.”

Have A Look At It:-
http://thehindubusinessline.com/companies/shemaroo-ties-up-with-airtel-digital-tv/article7833073.ece
 
RE: Shemaroo Ties Up With Airtel Digital TV

Content aggregator and distributor Shemaroo Entertainment has launched a multi-platform, ad-free, movie subscription service called Miniplex that will premiere a new movie every Friday.

Shemaroo has signed a revenue share deal to launch the service on direct-to-home (DTH) platform Airtel Digital TV. The service will be available on channel number 162 for a subscription fee of Rs 60 per month.

It will eventually launch on other DTH platforms as well cable TV and digital platforms in a phased manner. The service will focus on two categories—movie premieres and other recent movies.

The movie premieres will have movies that have released in theatres but are not picked up by broadcasters. The acquisition cost of these movies is not high, which makes it a viable proposition.

The satellite rights of many movies remain unsold every year, creating a huge inventory of unsold films. It is these movies that Shemaroo will aggregate and distribute on its Miniplex platform.

Some of the movies to be premiered on the platform include ‘Ankhon Dekhi’, ‘John Day’, ‘Badlapur Boys’, ‘Zed Plus’, and ‘Uvaas’. The premiered movies will be repeated through the day as well as on Sundays, with one repeat telecast every day of the week.

Read more at: Shemaroo’s movie premiere service debuts on Airtel Digital TV | TelevisionPost.com | TelevisionPost.com
 
So finely we got it Miniplex is a special service channel by Shemaroo:):tup:clap
hope soon in other dths too:tup:)
 
I think, more such initiatives will come up in d future.
2 things sell in India, cricket nd movies. :)
 
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