Sony Pal set for a re-vamp in 2015

SarfaRaZ

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#1
MUMBAI: It was a dream come true
for Multi Screen Media (MSM) CEO
NP Singh when he announced the
launch of the network’s much hyped
Hindi general entertainment channel
(GEC), Sony Pal. With the tagline -
‘Yeh Pal Hamara Hai’, it targeted the
housewives in the age group of 15-34
years in SEC BCDE. However, it
seems that his dream of seeing the
channel compete with the top general
entertainment channels, is far from
being achieved.

Reason: failure of few of its shows to
connect with the hearts of its target
audience. As a result, the newly
launched channel decided to cut
down a few original hours of content.

The status now is that Sony Pal which
launched on 1 September 2014 with
nine shows, currently is airing only
four.

The nine offerings were Simply
Baatein produced by GR8
Entertainment and anchored by
Raveena Tandon, Dil Hain Chotasa
Choti Si Asha , produced by SOL
Productions and hosted by Ragini
Khanna and Jay Soni, Shashi
Productions’ Ek Rishta Aisa Bhi ,
Miloni Films’ Khushiyon Ki Gullakh
Aashi ¸ Singhasan Battisi by Creative
Eye, Pia Basanti Re by Rashmi
Sharma and Pawan Kumar, Tum Sath
Ho Jab Apne produced by Sphere
Origins, Sister Didi by DJ’s Creative
Unit and Yeh Dil Sun Raha Hain by
Balaji Telefilms.

READ MORE HERE | http://www.indiantelevision.com/television/tv-channels/gecs/sony-pal-set-for-a-re-vamp-in-2015-150103
 

wewake

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#2
They have to add their channel Sony Pal on DD Free Dish for at least 1 year. By this step this channel will attract more audience & will achieve its goals
 

shawl_who

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#8
what !! housewives in d age grp of 15-34 :skd
 

DTH Fan

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#9
Better they start showing old classic Sony TV shows such as Aahat, Just Mohabbat, Chamatkar, Yeh Shadi Nahi Ho Sakti, I dream of jeanie, Bewitched, etc on Sony PAL.
 

shawl_who

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#10
DTH Fan said:
Better they start showing old classic Sony TV shows such as Aahat, Just Mohabbat, Chamatkar, Yeh Shadi Nahi Ho Sakti, I dream of jeanie, Bewitched, etc on Sony PAL.
I like the idea. :lol:tup
 
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