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Sony Six launches first-ever local NBA wrap- up show

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Sony Six launches first-ever local NBA wrap-up show


MUMBAI: For the first time in India, Sony Six,
Multi Screen Media's (MSM) sports channel, has
launched a locally produced weekly NBA news
bulletin titled NBA Weekly. The show, hosted by
Manish Anand, is a first of its kind, engaging
sports content produced exclusively for the
audiences in India. Premiered on 8 February
ahead of NBA All-Star 2015, the show will be
telecast at 11:30 am every Sunday till the NBA
season ends.

NBA Weekly will provide viewers with a complete
panorama on the sport, offering fans a unique
perspective on the game by highlighting the best
headlines of the week gone by as well as an
insight into the upcoming action for the week
ahead.

The show will present its own local spin off with
in-depth reporting of the latest news on the
NBA's biggest stars and most exciting teams, to
enthrall Indian sports fans. The weekly show will
provide fans an all access look into the best of
on-court action, game highlights, top plays,
moments of the week, player and team profiling
amongst many other exciting stories.

Sony Six EVP and business head Prasana
Krishnan said, "The show's format has been
specially produced to connect with Indian
audiences by offering comprehensive analyses
on all the scheduled games during the NBA
season. Through the years, we have seen a
phenomenal rise in the viewership for NBA and
that has propelled us towards making major
investments in the continued development of
the game both on-ground and on-air in the
country."

Sony Six is the exclusive television partner of the
NBA in India. Six broadcasts 14 games per week
during the NBA season as part of its NBA
Mornings on Six live package. The channel will
broadcast over 300 live regular season games in
India, as well as The NBA Playoffs, NBA Finals
and the NBA All-Star.

Indian Television Dot Com | Sony Six launches first-ever local NBA wrap-up show
 
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