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Sony Unveils Bloggie Camera

Bapun Raz

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Sony unveiled their Bloggie touch camera. The Bloggie Touch (MHS-TS20 and MHS-TS10) captures full 1920x1080p high definition MP4 video and 12.8-megapixel photos on 8GB or 4GB of embedded memory, respectively, offering approximately four hours of HD movie recording. It sports a three-inch diagonal capacitive touch screen. Bloggie Touch cameras feature minimal hard keys and a large, vibrant touch screen that automatically adjusts for vertical or horizontal shooting and viewing, enabling customers to shoot video right- handed, left-handed, right-side-up or even upside- down. You can record video, snap photos, or both at the same time, just by pressing two of three simplified buttons on the device. An advanced user interface features intuitive “ touch and flick” recording control, search and playback operation, as well as a simple Share-it-Later function to tag the clips and pictures you want to post for easy upload when you are online. Sony’ s Bloggie Touch cameras are equipped with a F2.8 wide angle lens and a sensitive Exmor CMOS sensor, the new cameras achieve high resolution video and crisply-detailed still photos with less noise, even in challenging lighting conditions. Additionally, its processor allows videographers to attain 4x digital zoom and auto focus capabilities, including Auto Macro to focus sharply on objects as close as four inches away. The ultra-compact, lightweight cameras slip easily into a pocket or purse so they can record your favorite moments anytime, anywhere. The Bloggie Touch has SteadyShot image stabilization for smoother footage, Face Detection technology to enhance faces by automatically correcting exposure and a built-in USB arm for easy charging and uploading to a computer. It even features an HDMI output to enjoy content on your HDTV. After shooting, it’ s never been easier to share your favorite videos and photos on the web. By connecting the camera to an internet-connected compatible computer via the built-in USB, pre- installed Bloggie software quickly imports your content and makes it a breeze to edit, organize, and even transfer your videos and photos to popular sharing websites with simple drag and drop motions. It includes direct upload to Facebook, Flickr, Picasa Web Albums and YouTube photo and video sharing sites. The built-in Bloggie software also connects to Sony’ s Personal Space online service that shares your photos and videos privately with individuals you select. Personal Space service offers registered users the ability to create Sharing Groups by entering email addresses of friends and family. Once footage and images have been uploaded, the service sends an email invitation to those groups with a link to view content on your Personal Space service. Available in silver or black, the MHS-TS20 and MHS- TS10 will be available in October for about $200 and $180 respectively. The Bloggie Touch cameras, and a specially designed protective skin jacket, will be sold at Sony Style retail stores, http:// www.sonystyle.com/bloggie and through the Sony Retailer Network nationwide.